I had the pleasure of directing an array of concepts and messaging for YouTube including their “always on” social channels for music, gaming, and creators.
On any given day, we developed treatments for new music releases, game releases, album anniversaries, and events such as Coachella.
I directed and wrote a series of projects pertaining to Google’s global hiring initiatives. Some of my favorite work involved getting to learn about the diverse journeys that brought amazing people to #LifeAtGoogle.
At Venmo, it was all about paid media. I developed concepts and directed copy for a smorgasbord of DDA (direct digital acquisition) campaigns across TikTok, Instagram, Meta, Snapchat, and YouTube.
I also created scripts for video ads and even coached voice actors during recording sessions.
The projects were numerous, but one thing remained constant: finding fun ways to highlight the ease, speed, and flexibility of Venmo for adults and teens.
As a founding member of the User-Led Growth team on PayPal, I was charged with transforming PayPal’s legacy Member-Get-Member (MGM) referral program into a current, relevant, and successful offering. Duties included creative direction of copy, content strategy, mentorship of junior copywriters, as well as documentation of global legal messaging standards.
I worked on a variety of assets, including landing pages, emails, banners, video, and paid media ads across the US, Canada, Australia, and the EU.
During my time on the marketing team at Duda, I developed myriad content for the top platform for agencies, hosts, and SaaS companies offering web design services to small businesses. Visit duda.co to learn more!
Day in and day out, I collaborated with multiple departments across Duda to conceptualize marketing campaigns, from design to delivery.
Click on the links below to check out a few more of the fantastic marketing materials I’ve written for Duda including:
Awards Submissions
Social Media Copy for X, LinkedIn, and Instagram
As a Senior Copywriter and Content Strategist, I worked with Nespresso on their 'Joy in Every Cup' 2017 holiday gifting campaign.
I had a blast traveling to Nespresso’s HQ in NYC, learning about their company philosophy, developing content for their customer personas, and getting the chance to “sample” their holiday products!
I worked with Fluid, Inc. (now Astound Commerce) on their W3 award-winning collaboration with Aqua-Aston Hospitality. As a Lead Copywriter, I helped develop vacation inspiration in the form of 50+ destination overviews, activity articles, property landing pages, and 'best of' articles. It was a pleasure getting to discover and promote the wonders of Hawaii, Costa Rica, Lake Tahoe, and Florida. Visit aquaaston.com to see more.
